Hustler Fitness helps men and women lift, love and play with fun and inspiring LGBTQ+ clothing and accessories, activewear and results-focussed workout programs. Our apparel is handmade with love, manufactured and sent to you as fast as we can from the US. 

Hustler is a side project of Daniel Burford who started the brand to help men reach and maintain their fitness goals with evidence-based training protocols. In addition to fitness, Daniel also enjoys working with designers to create art that can help us all laugh a little more, and create a kinder and more enjoyable world to live in.